You've probably noticed how most online platforms take a big slice of your sales - sometimes up to 30% or more.

Stan Store changes this approach completely by letting you keep all your earnings.

While platforms like Gumroad and Shopify have set the standard for years, Stan Store brings something different to creators who want to sell courses, ebooks, coaching sessions, or run membership programs.

The Basic Stan Store Concept

Stan Store gives you a central spot to sell anything digital - from downloadable guides to exclusive memberships.

It's your digital storefront, but without the usual tech inconveniences. The platform wraps three key tools into one package:

First, you get built-in email management and meeting scheduling. This means you can grow your email list and book client sessions without juggling multiple apps.

Second, you're not stuck hosting everything on Stan Store itself.

If you want to sell access to content you've already created elsewhere, that's no problem.

The clean, simple design puts your products front and center, making it easy for customers to find what they want. You'll find plenty of design options to match your style, and setting things up takes just a few clicks.

Third, the platform connects directly with your social media presence. When followers click through to your store, they get a buying experience that feels natural and familiar.

What sets Stan Store apart is how it strips away complexity without sacrificing features. You don't need to know coding or have a website - just bring your digital products and start selling.

The platform handles payments through trusted services like Stripe and PayPal, so you know your transactions are secure.

Who's Behind Stan Store?

Who created Stan Store?

Well, let me tell you about John Hu (who goes by Jay). His story goes beyond just starting a company - it's about seeing a real need in the creator economy and building something to fill it.

Jay grew up with a single mother and took an unconventional path.

Before launching Stan, he worked multiple jobs to get through college and spent time at Goldman Sachs, where he picked up the business skills that would later shape his vision.

His goal was to build something that would give creators true ownership of their work - basically, a Shopify made specifically for creators.

The numbers speak for themselves.

Under Jay's leadership, Stan has grown to serve over 70,000 users, and they're hitting $30M in annual recurring revenue. The platform now processes payments through multiple options and lets creators design their storefronts to match their personal brand.

What's different about Jay's approach is how he runs the company.

He shares his entrepreneurial journey openly on YouTube, TikTok, Instagram, and LinkedIn. It's not just about being transparent - it's about understanding what creators need because he's right there in the trenches with them.

He's also built a team that shares his passion for helping creators succeed.

Together, they're going after what Jay sees as a $100B opportunity in the Creator Economy. And they're doing it by putting creators first, every step of the way.

Why Creators Love Stan Store?

Let's talk about what makes Stan Store special. Jay built something that really clicks with creators, and it comes down to four things that matter most: making money, using different tools, keeping costs low, and getting stuff done efficiently.

You can go ahead and start selling directly through your social profiles - everything from digital downloads to coaching sessions.

Customers get a simple buying experience, and since there's no commission, you keep what you earn.

Some creators report getting over 40 new leads in their first month after switching from other platforms.

The tools you get are pretty cool too. Beyond just having a store, you've got email tools, customizable pages, and different ways to showcase your work.

Whether you're selling one thing or building out a whole catalog of products, the platform grows with you. Before committing to anything, you can try it all out with a 14-day free trial.

When it comes to money, Stan Store keeps things straightforward.

You've got two options: a $29 monthly plan or a beefier package with more features. Both give you the essentials like a mobile-friendly store and calendar booking.

The drag-and-drop builder makes setting up your store simple - no tech degree needed.

If you're ready to step things up, the Creator Pro plan opens up some advanced features like automated emails and better tracking tools.

It's especially good if you're established and need more sophisticated ways to run your business.

Getting Your Head Around Stan Store Features

Let's look at what you can actually do with Stan Store.

The platform shines in four main areas: building your shop, setting up products, handling orders, and processing payments.

Setting up your store is pretty straightforward - you've got a drag-and-drop editor to build your pages, and you can list as many digital products as you want, from ebooks to coaching sessions.

Most successful stores keep their product line focused, with about six items performing best.

When it comes to getting paid, you can connect Stripe and PayPal to process payments.

The platform tracks all your orders too, so you always know what's going on with your sales.

You've got two pricing options to pick from: start at $29 monthly, or go for the bigger package if you want more marketing tools.

Building Your Shop

Setting up your Stan Store takes about 15 minutes. You'll get your own web address (stan.store/username), and you can make it match your style with different templates, colors, and fonts.

You should usually start by picking a template and adding your brand colors. Then, connect your social media accounts - TikTok, Instagram, YouTube - to create one central hub for all your content.

Creators on the Stan Store have already earned over $15 million through their stores, so you're in good company.

If you need specific pages for different marketing campaigns, you can create those too. They stay separate from your main store, which works great when you're running ads or sending emails to your subscribers.

The platform plays nice with other tools you might already use:

• MailChimp for sending emails

• Google Calendar for booking appointments

• Zapier for automating tasks

While you can't sell physical products here, you can offer plenty of digital goods. Plus, you can use features like discount codes and special offers to boost your sales.

Setting Up Products

Once your store layout looks good, let's talk about getting your products ready to sell. Stan Store works great for digital stuff - downloadable content, coaching sessions, you name it.

Here's where I think you should start: Click over to "My Store" and hit "Add Product."

You'll need a title, subtitle, and button text that clicks with your customers. Many sellers find that pricing their products to end in seven (like $27 or $47) works well.

If you want to add a product image, just drag and drop it right where you want it.

For digital products, you've got options. You can upload your files straight to Stan Store, or link to stuff you've already created using tools like Canva.

Your products can look exactly how you want them to. Pick from different layouts - go minimal or make it pop like a magazine spread.

Each product gets its own space for:

• Eye-catching photos

• Links to your social media

• Buttons that make buying easy

And if you are looking for more bells and whistles, the Pro Plan at $99 monthly opens up some extra features. You can set up automated emails, track what's working better, and add extras during checkout to boost your sales.

Managing Orders

Once sales start coming in, you'll want to keep track of everything smoothly. Stan Store's dashboard puts all your order info in one place, and it tells your customers what's happening with their purchases automatically.

The order system works in three parts. Your customers get instant updates when they buy something. If you're shipping anything, you can link up with shipping companies to handle delivery.

And to keep everything running well, Stan Store works with both Shopify and other platforms to process orders without any extra steps.

The system also lets you know when your stock runs low - super helpful if you're selling things that might run out. You can manage your customers, track your daily clicks and sales, and watch how many people sign up for your emails, all from one screen.

When you want to stay in touch with your customers, Stan Store connects with email tools like Mailchimp and Active Campaign.

This means you can:

• Keep your contact list organized

• Send updates about new products

• Track who's opening your emails

• See which messages work best

The nice thing is, while it might not have every single feature Shopify offers, it's got everything most creators need. You don't need any coding knowledge - just click and drag to set things up how you want them.

Payment Systems

Let's talk money - specifically, how Stan Store handles payments.

The platform keeps things simple by working with PayPal and Stripe, which means your customers can pay however they like.

You'll pay $29 monthly for the basic plan, which includes all the payment features you need.

To get started with payments, head to your Settings tab.

A couple things to note: PayPal needs a Business account, and Stripe wants you to set up a Custom account. Each Stan Store needs its own PayPal account - you can't share one across multiple stores.

You can also create your own invoice templates to keep everything organized and looking professional.

If you sign up for Creator Pro, you get some extra payment options. Your customers can split their purchases into smaller payments using Afterpay and Klarna.

Just keep in mind these payment plans don't work for funnels or recurring memberships.

Here's something important about Stripe: make sure your account's currency and country match what you've set up in Stan Store. For security, PayPal payments go straight to your PayPal account, while Stripe handles any subscription payments.

One quick tip: before you launch, run a test purchase through your store. It helps catch any hiccups before real customers come knocking.

Creating Your First Stan Store

Starting your Stan Store comes down to a few key decisions. You'll pick a name that fits your brand, choose a layout that looks just right, and get your products lined up with clear descriptions and great visuals.

The tech side? Pretty simple. You can get everything set up quickly, and the dashboard makes it easy to change how your store looks and connect it with your social media accounts.

Before you open up shop, you'll want to figure out how you'll deliver your digital products to customers. This keeps things running smoothly from day one.

Picking Your Shop Name

Your store's name sets the tone for everything else. Some creators use their own name, while others create something that captures what they're all about. Here's what works well:

Think bigger than just today - pick a name that can grow with you. Skip generic terms or location-specific names that might box you in later. Instead, go for something that tells your story but gives you room to expand.

Try to grab matching social media handles when you can - it makes it easier for people to find you everywhere. You can set up your name through the My Store tab, and adding your photo helps build trust with visitors.

Balance being unique with being easy to spell. You want people to remember your store name and find it without trouble. While using your personal name creates an instant connection, think about your long-term plans and privacy before deciding.

Designing Your Layout

Setting up your Stan Store takes about 17 minutes tops. You get a clean, simple design that works great on phones and computers, making it easy for customers to browse your products.

When you're designing your pages, start with what matters most. Put something eye-catching at the top of your homepage to grab attention right away. Stan Store gives you tools to pick your colors and add your photos while keeping everything neat and organized.

Want to see how your store looks on different devices? You can preview both desktop and mobile versions before going live. This helps make sure your store looks great no matter how people shop.

Connecting your social media is a smart move too. Whether you're big on Instagram, TikTok, or both, your store becomes an extension of your online presence. Keep your look consistent across all your channels - it helps people recognize your brand instantly.

A quick tip about showing your products: put your best sellers where people will see them first. Test different arrangements to see what gets the most attention. You want your store to flow naturally, making it easy for visitors to find and buy what they want.

Adding Your First Items

You've got three main types of things you can sell on Stan Store: digital downloads, coaching calls, and memberships. Let's break this down into what works best.

Start small - between 3 to 6 products usually works great. Your store should focus on what your audience wants most. Looking at what people ask about in your DMs can give you good ideas about what to sell.

For digital downloads like guides or templates, think about pricing between $5-29. This makes it easy for new customers to give your products a try.

If you're offering coaching, your pricing strategy might look different. New coaches often start between $30-70 per hour, while those with more experience might charge $100 or more. Want to offer quick video responses to questions? Most creators find sweet spot pricing between $5-40 per video.

Some creators sell subscription boxes to keep money coming in regularly, and others focus on building customer loyalty over time. Just remember Stan Store has a 4GB limit for any files you upload.

Setting Shipping Rules

Since Stan Store focuses on digital products, shipping works a bit differently here. The platform doesn't calculate shipping costs or track inventory automatically, so you'll need to set up your own system if you're selling physical items.

You can use standard shipping companies like UPS or USPS, and you'll collect shipping addresses through custom forms in your store. Stan Store sends emails to let customers know when you've made a sale. Most items leave the distribution center within 48 hours.

Selling physical products? Pick the Custom Product type in your store settings. This gives you a Fulfill option where you can add tracking details for your customers.

A few things to keep in mind about shipping:

• Tell customers upfront how long shipping usually takes

• Write out your return policy clearly

• For international orders, you'll handle shipping yourself

• Buyers might need to pay extra for duties and taxes abroad

Some store owners offer free shipping on orders over $500 to encourage bigger purchases. Make sure to check credit cards before processing orders - it keeps things secure.

For returns, you'll manage each one yourself. This includes checking returned items and figuring out refunds minus shipping costs. Always let customers know about restocking fees before they buy, and keep good records of all your shipments, especially international ones.

Money Matters: Costs and Profits

Let's talk about the financial side of Stan Store. You'll pay $29 monthly after your 14-day free trial, and here's the best part - you keep 100% of what you sell. The platform gives you everything you need: email list tools, unlimited product listings, and no extra fees eating into your earnings.

The numbers show Stan Store is growing fast - they've seen a 949% jump in yearly revenue as of March 2024. Some creators are doing really well here too. One store pulled in $84,000 just through social media marketing.

Whether you're selling downloadable files, coaching sessions, or custom work, figuring out your earnings is simple. Take your $29 monthly fee, look at how much you plan to sell, and remember - stores here average about $482 per customer.

Platform Fees Explained

Stan Store keeps pricing clear with two membership options, and you won't find any hidden cuts from your sales.

The Creator plan costs $29 monthly. You get a mobile-ready store, calendar booking, and basic tracking tools. Most stores do best with 4-6 products max. Want to save some money? Pay for a year upfront and get 20% off. The best part? You keep every dollar you make from sales.

Running a bigger operation? The Creator Pro plan at $99 monthly might be your speed. You get tools for upsells, affiliate programs, and better email marketing. Plus, you can track more details about your store's performance and give your customers flexible payment options.

Both plans work with Stripe or PayPal for processing payments - those fees are separate from your membership.

Not sure which to pick? Try the Creator plan free for 14 days.

Transaction Costs

Beyond your monthly Stan Store fee, you'll pay some standard fees to process payments. When customers pay through Stripe, that's 2.9% plus 30 cents per sale. PayPal charges 3.49% plus their fixed fees. If you're running subscriptions, add another 0.5% for those recurring payments.

Want to let customers split their payments? That costs a bit more. Afterpay charges 6% plus 30 cents, while Klarna takes 5.99% plus 30 cents through Stripe. Stan Store built this mainly for selling digital stuff, so these payment tools work pretty smoothly.

Selling to customers in other countries? You'll see a 1.5% fee for international cards and 1% for converting currencies.

Here's something worth noting about refunds - when you give money back to customers, you'll return the full amount, including those transaction fees. Factor this into your pricing so you don't get caught off guard.

Looking at Stan Store's growth - they've jumped 949% year over year to $27M in yearly revenue - these fees haven't stopped creators from doing well. With average sales of $482 per customer, you're looking at about $14-29 in transaction fees for each sale, depending on how they pay.

Shipping Rate Setup

Since Stan Store works best with digital products, you won't need to deal with complicated shipping calculations. Digital delivery makes things much simpler and keeps your costs down.

Setting up your Stan Store means focusing on what matters: delivering your digital content smoothly to customers. You won't need to connect with shipping carriers or figure out different shipping costs like you would with physical products.

Your customers won't see any shipping fees during checkout, which often helps them complete their purchase. Everything runs through Stripe for payments, since Stan Store keeps the payment options straightforward.

When you sell digital products - courses, ebooks, or downloadable content - you skip all the usual shipping headaches. No inventory to manage, no packages to track, and no shipping rates to calculate.

The real beauty? Payments happen through trusted systems like Stripe and PayPal, so both you and your customers can feel secure about every transaction.

Your Potential Earnings

Since Stan Store doesn't take any cuts from your sales and only charges $29 monthly, what you make is what you keep. That's quite different from platforms like Patreon or OnlyFans that slice off percentages.

Looking at what sells well here, about half the successful products are digital downloads priced between $4 and $30. Many creators turn this into steady income without much ongoing work. You can create as many courses as you want, plus sell guides and educational content.

Right now, stores bring in about $482 per customer on average. This shows that creators who connect well with their social media followers can turn those connections into real income.

Want to make the most of your store? Try these strategies:

• Mix up your prices with some lower and higher-priced items

• Share your store across different social platforms

• Focus on digital products you can sell again and again

• Build monthly income through subscriptions

Stan Store keeps growing fast - they're up 949% from last year. That tells us a lot of creators are finding success here, making steady money from their digital products.

Setting Up Products That Sell

Let's talk about getting your products ready for sale on Stan Store. You'll want your items to catch people's interest and make buying super easy.

Four things really matter here: getting digital downloads working right, following the rules for physical items, pricing that makes sense, and keeping track of what you have to sell. Stan Store gives you lots of ways to show off your products, whether you're selling ebooks or coaching time.

Digital Downloads Setup

Getting started with digital products on Stan Store begins in your My Store tab.

Click "Add Product," pick "Sell a Digital Download," and you can start setting up how your product looks.

Choose a good photo, write a catchy heading, and make your buy button stand out.

A few tips for digital products:

• Keep files under 500 MB for quick delivery (though you can go up to 5 GB if needed)

• Upload different file types like XLS, PSD, EPS, SVG, and MP4

• Link to online pages if you want

• Set up email confirmations your way

• Connect with MailChimp if you want to stay in touch with buyers

Your pricing makes a big difference in how well things sell.

Think about what your product's worth to your customers, and maybe try different price points to see what works best.

If you want to boost sales, try creating extras during checkout, and share your store link where your followers can find it.

Keep an eye on your sales data - it'll tell you what's working and what needs tweaking.

Making Your Store Look Sharp

Your store needs to catch eyes and keep them. Let's start with your brand look, then make sure it works great on phones where most people shop.

Mix your colors and logo thoughtfully - they tell your story before anyone reads a word. Pop open the color picker at the bottom left of your design screen to match your existing brand colors. Adding your logo? Click the photo icon in "My Store" and you're set.

Pick fonts that match your style, but keep them readable. Your store should feel like a natural extension of your social media presence.

Most of your customers will visit on their phones, so check how your store looks on mobile. Stan Store makes this easy - just preview both desktop and mobile views before going live. Make sure your buy buttons are big enough to tap, and your text stays readable without zooming.

Quick tip about product photos: Stan Store likes square images (1:1 ratio) except for the Spotlight theme, which needs taller pictures (2:1). Keep them sharp - at least 600 x 600 pixels.

Growing Your Store

Building an email list changes everything. Start with something free that helps solve a problem for your audience. Place sign-up forms where people will see them, and tell them exactly what they'll get.

Connect your store with your social media accounts - that's where your future customers hang out. Put your Stan Store link in your bio sections and create content that shows the value of what you're selling. Try things like:

• Quick tutorials about your digital products

• Behind-the-scenes peeks at how you make things

• Customer stories (with permission)

• Live sessions where you answer questions

Your email game matters too. Link up with tools like Mailchimp or Active Campaign to stay in touch with customers. Send them updates about new stuff, but make each email worth opening.

The Bottom Line

Stan Store gives you a place to sell your digital work without giving away chunks of your profit. No website needed, no coding required - just bring your products and start selling.

The platform handles the tech while you focus on creating and connecting with your audience. Whether you're teaching courses, selling guides, or offering coaching, you've got the tools to turn your knowledge into income.

Start small, test what works, and grow from there. Your success on Stan Store comes down to knowing your audience, pricing right, and staying connected with your customers.