Project #2 - Info Products

This is the summary of project #2 in my lifestyle business portfolio.

What Is This Project About?

This project's focus is around building and selling info products (playbooks, courses, workshops, communities etc).

Prior to November 2023 I have never built or sold an info product - and my initial experiment to launch one without a pre-existing audience proved to be quite successful.

So far I have launched 1 product - The Link Selling Playbook.

Project in Numbers

2023 Goals

• [Completed] - Create and launch 1 info product.
• [Completed] - Make at least $1,000 from it.

2024 Goals

• [Not Started] - Improve the v1 of Link Selling Playbook based on an initial feedback.
• [Not Started] - Create upsells for the Link Selling Playbook.
• [Not Started] - Create at least 1 low ticket product (up to $40).
• [Not Started] - Start working on creating 1 higher ticket product ($200+).
• [Not Started] - Run experiments of launching on Udemy/Skillshare.
• [Not Started] - Run paid ads promotion for info products (X, Facebook, Reddit).
• [Not Started] - Design an entire marketing funnel to promote paid products.

Where to Read More About it?

At the moment, I publish regular updates about this project through:

• My Twitter account.
• Weekly newsletter.
• Monthly recaps.

Related Experiments

No experiments were created (yet!) in relation to this project.

Related Guides

No guides were created (yet!) in relation to this project.

Related Products

No products were created (yet!) in relation to this project.

FAQ - Frequently Asked Questions