Project started: November 2023
Sold: July 2024
This project's focus is around building an authority niche website in the pets industry.
I acquired this website at the end of November 2023 for $500. It has been kicked around heavily by the last few Google updates.
My initial plan for this website was to recover its SEO traffic from HCU, and expand traffic and monetization sources.
However, I have quickly realized that recovering from HCU may take a lot of time and resources, so I switched focus to expanding traffic to social media.
Starting in January 2024, I dialed into building FB pages (3 in total), along with 1 Pinterest acc.
I've reached an all-time traffic high of 30k uniques in June when the website got accepted into Mediavine Journey.
I ended up selling the website in July 2024 because I wanted to focus on the projects that I've enjoyed more.
In total, I've lost around $10k on this project, but learned a couple of important lessons and expanded my skillset to successfully running FB and Pinterest pages.