Project #4 - Pet Authority Website

This is the summary of project #4 in my lifestyle business portfolio. This project's focus is around building an authority niche website in the pets industry.
Project #4 - Pet Authority Website
In:

This is the summary of project #4 in my lifestyle business portfolio.

What Is This Project About?

This project's focus is around building an authority niche website in the pets industry.

I acquired this website at the end of November 2023 for $500. It has been kicked around heavily by the last few Google updates.

It currently has only one traffic source (Google) and one revenue model (Amazon affiliate network).

Main KPIs right now are:

  • Website traffic stats
  • Earnings

Project in Numbers

2024 Plans & Goals

  • [Not Started] - New custom design on WordPress
  • [Not Started] - Technical SEO cleanup
  • [Not Started] - Proper analytics and tracking
  • [Not Started] - Complete content audit
  • [Not Started] - Content refresh
  • [Not Started] - New internal link strategy and implementation
  • [Not Started] - Newsletter & email capture strategy
  • [Not Started] - New keyword & market research
  • [Not Started] - 100-200 new content pieces
  • [Not Started] - New link building campaign - HARO, guest posts, niche edits etc.
  • [Not Started] - Diversifying traffic channels through Facebook and Pinterest
  • [Not Started] - Diversifying revenue models (adding display ads, paid products etc)

Where to Read More About it?

At the moment, I publish regular updates about this project through:

No experiments were created (yet!) in relation to this project.

No guides were created (yet!) in relation to this project.

No products were created (yet!) in relation to this project.

FAQ - Frequently Asked Questions

When was this project started?

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